Abhijit Bhaduri’s Blog
I write about careers in the AI Economy and about the world of work. The sketchnotes are my own.
The Impact of Influencers - How Google Measures It
Working with influencers is not a choice. Top creators can give you the kind of reach one can get with a television ad - and get that at a significantly lower cost. How do you measure it? Google did their magic on this and found the answer.
Influencers - are they just content creators
Influencers make money doing stuff you and I do every day any way. Why do they get paid so much? For one, it is the rise of Intangibles. “The Rock” will charge a million dollars to endorse a product. Others are happy to get a sample. Discover why businesses are reaching out to influencers of all ages.
Is Audio The Next Employer Branding Platform?
When we think of building a brand, we think of a logo and color and the typical font. Branding is not only visual. It is also all about sound. Try watching a horror film without the sound and you will know how much of your movie experience is created by the sound. Live audio is creating that possibility. Mentza and Clubhouse have become spots for recruiters to find talent. What’s next?